Development Stories
| The Personal Air Freshener | |||||||
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While riding in his car, our client had the brainstorm for the Personal Air Freshener. He thought it would be nice to have an air freshener with his name on it that smelled the way he liked to smell. He tossed his Personal Air Freshener idea around with others and most people felt it wouldn't work. His idea was to create various air fresheners that could have common names printed on them, but he understood that not every name could be printed because they were not common.
It was through our Inventegration® process that we modified his idea. Our design team created a die cut letter and number system, so packaging could be personalized to whatever the consumer wanted. Shortly after, he had a full-scale functioning product sample with an engaging package design that was licensed to one of the largest manufacturers in this field.
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The client has realized a net profit on this product.
